Bacchus vs Unshackled · Bay Area shelf head-to-head
Bacchus and Unshackled, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bacchus
Unshackled
14
brand power
12
3
products
2
2
categories
2
3
subcategories
2
1
grocers
1
$13.32
avg price
$21.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bacchus▭ Unshackled
Distribution · 30% of score4·4
U
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bacchus
no top category Unshackled doesn’t also play in.
only Unshackled
no top category Bacchus doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bacchus · 1
only Unshackled · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bacchus · Unshackled