Bachan's vs Everett And Jones · Bay Area shelf head-to-head
Bachan's and Everett And Jones, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Bachan's
Everett And Jones
51
brand power
14
16
products
3
2
categories
1
3
subcategories
1
21
grocers
6
63.1¢
price per oz
52.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bachan's▭ Everett And Jones
Distribution · 30% of score88·25
E
carried in 21 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bachan's
only Everett And Jones
no top category Bachan's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bachan's · Everett And Jones