Bachan's vs Oakland Dust · Bay Area shelf head-to-head
Bachan's and Oakland Dust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Bachan's
Oakland Dust
51
brand power
30
16
products
10
2
categories
2
3
subcategories
2
21
grocers
3
63.1¢
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bachan's▭ Oakland Dust
Distribution · 30% of score88·13
O
carried in 21 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bachan's
only Oakland Dust
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bachan's · Oakland Dust
