Bachan's vs Ray's No Sugar Added · Bay Area shelf head-to-head
Bachan's and Ray's No Sugar Added, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Bachan's
Ray's No Sugar Added
51
brand power
9
16
products
2
2
categories
1
3
subcategories
1
21
grocers
1
$10.48
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bachan's▭ Ray's No Sugar Added
Distribution · 30% of score88·4
R
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bachan's
only Ray's No Sugar Added
no top category Bachan's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bachan's · Ray's No Sugar Added