Bachan's vs Stubb's® · Bay Area shelf head-to-head
Bachan's and Stubb's®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Bachan's
Stubb's®
51
brand power
30
16
products
12
2
categories
1
3
subcategories
3
21
grocers
13
63.1¢
price per oz
44.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bachan's▭ Stubb's®
Distribution · 30% of score88·54
S
carried in 21 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bachan's
only Stubb's®
no top category Bachan's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bachan's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bachan's · Stubb's®
