Badia Spices vs Don Enrique · Bay Area shelf head-to-head
Badia Spices and Don Enrique, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badia Spices carries more Brand PowerBadia Spices is in more Bay Area grocersBadia Spices fields the deeper lineupDon Enrique sits further up the premium end
Badia Spices
Don Enrique
43
brand power
14
36
products
4
4
categories
1
18
subcategories
1
9
grocers
2
$1.15
price per oz
$4.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badia Spices▭ Don Enrique
Distribution · 30% of score38·8
B
D
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Badia Spices
only Don Enrique
no top category Badia Spices doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badia Spices · Don Enrique