Bai Cocofusions vs Hint · Bay Area shelf head-to-head
Bai Cocofusions and Hint, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint carries more Brand PowerHint is in more Bay Area grocersHint fields the deeper lineupBai Cocofusions sits further up the premium end
Bai Cocofusions
Hint
16
brand power
49
3
products
29
2
categories
3
5
grocers
11
17.4¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bai Cocofusions▭ Hint
Distribution · 30% of score21·46
B
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bai Cocofusions
only Hint
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bai Cocofusions · 0
no exclusive doors — everywhere Bai Cocofusions is, Hint is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bai Cocofusions · Hint
