Baker's Source vs Abe's · Bay Area shelf head-to-head
Baker's Source and Abe's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineup
Baker's Source
Abe's
0
brand power
51
3
products
31
1
categories
5
1
grocers
9
$3.29
avg price
$8.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baker's Source▭ Abe's
Distribution · 30% of score4·38
B
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baker's Source
no top category Abe's doesn’t also play in.
only Abe's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baker's Source · Abe's