Balance Grow vs Welch's · Bay Area shelf head-to-head
Balance Grow and Welch's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Welch's carries more Brand PowerWelch's is in more Bay Area grocersWelch's fields the deeper lineup
Balance Grow
Welch's
12
brand power
50
2
products
27
2
categories
4
2
subcategories
7
1
grocers
13
$2.39
avg price
$6.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Balance Grow▭ Welch's
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Balance Grow
no top category Welch's doesn’t also play in.
only Welch's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Balance Grow · 0
no exclusive doors — everywhere Balance Grow is, Welch's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Balance Grow · Welch's