Balletto Vineyards vs Naughty Boy · Bay Area shelf head-to-head
Balletto Vineyards and Naughty Boy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Balletto Vineyards carries more Brand PowerBalletto Vineyards sits further up the premium end
Balletto Vineyards
Naughty Boy
18
brand power
12
4
products
2
3
categories
2
4
subcategories
2
1
grocers
1
$28.59
avg price
$18.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Balletto Vineyards▭ Naughty Boy
Distribution · 30% of score4·4
N
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Balletto Vineyards
only Naughty Boy
no top category Balletto Vineyards doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Balletto Vineyards · 1
only Naughty Boy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Balletto Vineyards · Naughty Boy