Balletto Vineyards vs Trail Marker Wine Co. · Bay Area shelf head-to-head
Balletto Vineyards and Trail Marker Wine Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Balletto Vineyards carries more Brand Power
Balletto Vineyards
Trail Marker Wine Co.
18
brand power
12
4
products
2
3
categories
2
4
subcategories
2
1
grocers
1
$28.59
avg price
$32.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Balletto Vineyards▭ Trail Marker Wine Co.
Distribution · 30% of score4·4
T
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Balletto Vineyards
only Trail Marker Wine Co.
no top category Balletto Vineyards doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Balletto Vineyards · 1
only Trail Marker Wine Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Balletto Vineyards · Trail Marker Wine Co.