Banagua vs Goldthread Tonics · Bay Area shelf head-to-head
Banagua and Goldthread Tonics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goldthread Tonics is in more Bay Area grocersGoldthread Tonics sits further up the premium end
Banagua
Goldthread Tonics
20
brand power
22
4
products
6
2
categories
2
2
subcategories
5
4
grocers
8
38.3¢
price per fl oz
53.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Banagua▭ Goldthread Tonics
Distribution · 30% of score17·33
B
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Banagua
only Goldthread Tonics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Banagua · Goldthread Tonics