Barbara's vs Pip's Heirloom Snacks · Bay Area shelf head-to-head
Barbara's and Pip's Heirloom Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barbara's carries more Brand PowerBarbara's is in more Bay Area grocersPip's Heirloom Snacks sits further up the premium end
Barbara's
Pip's Heirloom Snacks
34
brand power
27
9
products
8
2
categories
2
16
grocers
8
75.0¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Pip's Heirloom Snacks
Distribution · 30% of score67·33
B
P
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Pip's Heirloom Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Pip's Heirloom Snacks
