Bare Bones vs Zoup! · Bay Area shelf head-to-head
Bare Bones and Zoup!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zoup! carries more Brand PowerZoup! is in more Bay Area grocersZoup! fields the deeper lineupBare Bones sits further up the premium end
Bare Bones
Zoup!
21
brand power
44
6
products
17
1
categories
4
3
grocers
12
68.9¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bare Bones▭ Zoup!
Distribution · 30% of score13·50
B
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bare Bones
no top category Zoup! doesn’t also play in.
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bare Bones · Zoup!
