Bare vs Barnana · Bay Area shelf head-to-head
Bare and Barnana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barnana is in more Bay Area grocersBarnana fields the deeper lineupBare sits further up the premium end
Bare
Barnana
26
brand power
26
7
products
10
3
categories
3
6
grocers
10
$2.38
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bare▭ Barnana
Distribution · 30% of score25·42
B
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bare
only Barnana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bare · Barnana
