Barnana vs Realsy · Bay Area shelf head-to-head
Barnana and Realsy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barnana is in more Bay Area grocers
Barnana
Realsy
26
brand power
24
10
products
9
3
categories
3
5
subcategories
3
10
grocers
1
$5.99
avg price
$4.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barnana▭ Realsy
Distribution · 30% of score42·4
R
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barnana
only Realsy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barnana · Realsy
