Barnana vs Terra · Bay Area shelf head-to-head
Barnana and Terra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terra carries more Brand PowerTerra is in more Bay Area grocersTerra sits further up the premium end
Barnana
Terra
26
brand power
41
10
products
11
3
categories
2
5
subcategories
3
10
grocers
15
$1.48
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barnana▭ Terra
Distribution · 30% of score42·63
T
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barnana
only Terra
no top category Barnana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barnana · 2
only Terra · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barnana · Terra
