Barney Butter vs Big Spoon Roasters · Bay Area shelf head-to-head
Barney Butter and Big Spoon Roasters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barney Butter is in more Bay Area grocersBig Spoon Roasters fields the deeper lineup
Barney Butter
Big Spoon Roasters
30
brand power
32
10
products
21
1
categories
3
2
subcategories
7
8
grocers
6
$1.32
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barney Butter▭ Big Spoon Roasters
Distribution · 30% of score33·25
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barney Butter
no top category Big Spoon Roasters doesn’t also play in.
only Big Spoon Roasters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barney Butter · 6
only Big Spoon Roasters · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barney Butter · Big Spoon Roasters
