Bart's Fudge vs Lily's · Bay Area shelf head-to-head
Bart's Fudge and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineup
Bart's Fudge
Lily's
11
brand power
48
2
products
28
2
categories
5
2
subcategories
6
3
grocers
14
$2.53
price per fl oz
$2.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bart's Fudge▭ Lily's
Distribution · 30% of score13·58
B
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bart's Fudge
no top category Lily's doesn’t also play in.
only Lily's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bart's Fudge · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bart's Fudge · Lily's