Base Culture vs Hero · Bay Area shelf head-to-head
Base Culture and Hero, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hero carries more Brand PowerHero is in more Bay Area grocersBase Culture sits further up the premium end
Base Culture
Hero
24
brand power
32
5
products
7
1
categories
3
4
subcategories
5
8
grocers
10
78.6¢
price per oz
68.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Base Culture▭ Hero
Distribution · 30% of score33·42
B
H
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Base Culture
no top category Hero doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Base Culture · 2
only Hero · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Base Culture · Hero
