Bay Area Bee Company vs Heavenly Organics · Bay Area shelf head-to-head
Bay Area Bee Company and Heavenly Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bay Area Bee Company carries more Brand PowerBay Area Bee Company fields the deeper lineupBay Area Bee Company sits further up the premium end
Bay Area Bee Company
Heavenly Organics
37
brand power
23
16
products
11
1
categories
2
9
grocers
9
$1.22
price per oz
81.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bay Area Bee Company▭ Heavenly Organics
Distribution · 30% of score38·38
H
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bay Area Bee Company
no top category Heavenly Organics doesn’t also play in.
only Heavenly Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bay Area Bee Company · 4
only Heavenly Organics · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bay Area Bee Company · Heavenly Organics
