Bay Area Bee Company vs IN THE RAW · Bay Area shelf head-to-head
Bay Area Bee Company and IN THE RAW, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bay Area Bee Company carries more Brand PowerBay Area Bee Company is in more Bay Area grocersBay Area Bee Company fields the deeper lineup
Bay Area Bee Company
IN THE RAW
37
brand power
18
16
products
6
1
categories
1
1
subcategories
2
9
grocers
2
$18.02
avg price
$5.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bay Area Bee Company▭ IN THE RAW
Distribution · 30% of score38·8
I
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bay Area Bee Company
no top category IN THE RAW doesn’t also play in.
only IN THE RAW
no top category Bay Area Bee Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bay Area Bee Company · 8
only IN THE RAW · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bay Area Bee Company · IN THE RAW