Bay Area Bee Company vs Mike's Hot Honey · Bay Area shelf head-to-head
Bay Area Bee Company and Mike's Hot Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Hot Honey is in more Bay Area grocersBay Area Bee Company fields the deeper lineupMike's Hot Honey sits further up the premium end
Bay Area Bee Company
Mike's Hot Honey
37
brand power
38
16
products
12
1
categories
2
9
grocers
11
$1.22
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bay Area Bee Company▭ Mike's Hot Honey
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bay Area Bee Company
no top category Mike's Hot Honey doesn’t also play in.
only Mike's Hot Honey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bay Area Bee Company · 4
only Mike's Hot Honey · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bay Area Bee Company · Mike's Hot Honey