Bayview Pasta vs Dolce Italia Foods · Bay Area shelf head-to-head
Bayview Pasta and Dolce Italia Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dolce Italia Foods carries more Brand PowerDolce Italia Foods is in more Bay Area grocersDolce Italia Foods fields the deeper lineupBayview Pasta sits further up the premium end
Bayview Pasta
Dolce Italia Foods
35
brand power
43
12
products
15
4
categories
2
6
subcategories
10
8
grocers
13
$1.23
price per oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bayview Pasta▭ Dolce Italia Foods
Distribution · 30% of score33·54
B
D
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bayview Pasta
only Dolce Italia Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bayview Pasta · 1
only Dolce Italia Foods · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bayview Pasta · Dolce Italia Foods
