Beanstalk vs Pan's · Bay Area shelf head-to-head
Beanstalk and Pan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's carries more Brand PowerPan's is in more Bay Area grocersPan's fields the deeper lineupPan's sits further up the premium end
Beanstalk
Pan's
26
brand power
32
5
products
12
3
categories
2
2
grocers
9
$1.55
price per oz
$3.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beanstalk▭ Pan's
Distribution · 30% of score8·38
B
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beanstalk
only Pan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beanstalk · 0
no exclusive doors — everywhere Beanstalk is, Pan's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beanstalk · Pan's
