Bear Creek vs Lipton · Bay Area shelf head-to-head
Bear Creek and Lipton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersLipton fields the deeper lineup
Bear Creek
Lipton
15
brand power
57
5
products
37
1
categories
5
1
subcategories
11
3
grocers
14
$7.72
avg price
$5.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bear Creek▭ Lipton
Distribution · 30% of score13·58
B
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bear Creek
no top category Lipton doesn’t also play in.
only Lipton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bear Creek · 0
no exclusive doors — everywhere Bear Creek is, Lipton is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bear Creek · Lipton