Beaver vs Little Zing · Bay Area shelf head-to-head
Beaver and Little Zing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineup
Beaver
Little Zing
39
brand power
20
16
products
6
3
categories
2
8
subcategories
2
12
grocers
2
$6.09
avg price
$11.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ Little Zing
Distribution · 30% of score50·8
L
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beaver
only Little Zing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · Little Zing