Beaver vs Morehouse · Bay Area shelf head-to-head
Beaver and Morehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineup
Beaver
Morehouse
39
brand power
17
16
products
2
3
categories
1
8
subcategories
1
12
grocers
10
54.0¢
price per oz
65.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ Morehouse
Distribution · 30% of score50·42
M
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morehouse
no top category Beaver doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beaver · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · Morehouse