Beehive Cheese Co. vs Cowgirl Creamery · Bay Area shelf head-to-head
Beehive Cheese Co. and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineup
Beehive Cheese Co.
Cowgirl Creamery
17
brand power
49
4
products
21
1
categories
4
2
subcategories
4
5
grocers
16
$2.34
price per oz
$2.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beehive Cheese Co.▭ Cowgirl Creamery
Distribution · 30% of score21·67
B
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beehive Cheese Co.
no top category Cowgirl Creamery doesn’t also play in.
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Beehive Cheese Co. · 1
only Cowgirl Creamery · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beehive Cheese Co. · Cowgirl Creamery
