Beer Nuts vs Graze · Bay Area shelf head-to-head
Beer Nuts and Graze, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beer Nuts is in more Bay Area grocersGraze sits further up the premium end
Beer Nuts
Graze
13
brand power
15
4
products
3
2
categories
3
3
subcategories
3
4
grocers
1
$6.33
avg price
$3.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beer Nuts▭ Graze
Distribution · 30% of score17·4
B
G
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beer Nuts
no top category Graze doesn’t also play in.
only Graze
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beer Nuts · 3
only Graze · 0
no exclusive doors — everywhere Graze is, Beer Nuts is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beer Nuts · Graze