Belgian Boys vs Van's Foods · Bay Area shelf head-to-head
Belgian Boys and Van's Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van's Foods carries more Brand PowerVan's Foods is in more Bay Area grocersVan's Foods fields the deeper lineupBelgian Boys sits further up the premium end
Belgian Boys
Van's Foods
19
brand power
31
4
products
7
3
categories
2
3
grocers
12
$11.90
avg price
$5.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgian Boys▭ Van's Foods
Distribution · 30% of score13·50
B
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgian Boys
only Van's Foods
no top category Belgian Boys doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belgian Boys · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgian Boys · Van's Foods
