Belgioioso vs Calabro Cheese · Bay Area shelf head-to-head
Belgioioso and Calabro Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineup
Belgioioso
Calabro Cheese
54
brand power
26
59
products
6
2
categories
1
13
subcategories
3
18
grocers
6
84.9¢
price per oz
63.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgioioso▭ Calabro Cheese
Distribution · 30% of score75·25
carried in 18 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgioioso
only Calabro Cheese
no top category Belgioioso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgioioso · Calabro Cheese
