Belgioioso vs Mama Francesca · Bay Area shelf head-to-head
Belgioioso and Mama Francesca, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineup
Belgioioso
Mama Francesca
54
brand power
9
59
products
2
2
categories
1
13
subcategories
1
18
grocers
1
$7.14
avg price
$6.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgioioso▭ Mama Francesca
Distribution · 30% of score75·4
M
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgioioso
only Mama Francesca
no top category Belgioioso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgioioso · Mama Francesca
