Bella Sun Luci vs Girard's · Bay Area shelf head-to-head
Bella Sun Luci and Girard's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girard's is in more Bay Area grocersBella Sun Luci sits further up the premium end
Bella Sun Luci
Girard's
31
brand power
28
8
products
8
2
categories
1
2
subcategories
3
8
grocers
9
54.4¢
price per fl oz
52.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bella Sun Luci▭ Girard's
Distribution · 30% of score33·38
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bella Sun Luci
only Girard's
no top category Bella Sun Luci doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bella Sun Luci · 3
only Girard's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bella Sun Luci · Girard's
