Belles Popcorn vs Lesserevil · Bay Area shelf head-to-head
Belles Popcorn and Lesserevil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineup
Belles Popcorn
Lesserevil
7
brand power
63
2
products
36
1
categories
4
2
grocers
21
$8.19
avg price
$5.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belles Popcorn▭ Lesserevil
Distribution · 30% of score8·88
B
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belles Popcorn
no top category Lesserevil doesn’t also play in.
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belles Popcorn · 0
no exclusive doors — everywhere Belles Popcorn is, Lesserevil is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belles Popcorn · Lesserevil