Bell's vs Lagunitas · Bay Area shelf head-to-head
Bell's and Lagunitas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineup
Bell's
Lagunitas
17
brand power
44
3
products
18
2
categories
4
5
grocers
11
$7.26
avg price
$10.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bell's▭ Lagunitas
Distribution · 30% of score21·46
B
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bell's
only Lagunitas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bell's · 0
no exclusive doors — everywhere Bell's is, Lagunitas is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bell's · Lagunitas