Bellwether Farms vs Don Froylan · Bay Area shelf head-to-head
Bellwether Farms and Don Froylan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineup
Bellwether Farms
Don Froylan
51
brand power
19
18
products
6
3
categories
1
4
subcategories
4
20
grocers
4
62.4¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bellwether Farms▭ Don Froylan
Distribution · 30% of score83·17
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Froylan
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bellwether Farms · Don Froylan