Bellwether Farms vs Garden Variety Cheese Co · Bay Area shelf head-to-head
Bellwether Farms and Garden Variety Cheese Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineupGarden Variety Cheese Co sits further up the premium end
Bellwether Farms
Garden Variety Cheese Co
51
brand power
10
18
products
2
3
categories
1
4
subcategories
1
20
grocers
2
62.4¢
price per oz
86.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bellwether Farms▭ Garden Variety Cheese Co
Distribution · 30% of score83·8
G
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garden Variety Cheese Co
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bellwether Farms · Garden Variety Cheese Co
