Bellwether Farms vs Pavels · Bay Area shelf head-to-head
Bellwether Farms and Pavels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineupBellwether Farms sits further up the premium end
Bellwether Farms
Pavels
51
brand power
17
18
products
2
3
categories
1
4
subcategories
1
20
grocers
9
62.4¢
price per oz
26.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bellwether Farms▭ Pavels
Distribution · 30% of score83·38
P
carried in 20 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pavels
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bellwether Farms · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bellwether Farms · Pavels