Bellwether Farms vs St. Benoit Creamery · Bay Area shelf head-to-head
Bellwether Farms and St. Benoit Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineup
Bellwether Farms
St. Benoit Creamery
51
brand power
0
18
products
6
3
categories
1
4
subcategories
1
20
grocers
1
$5.90
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bellwether Farms▭ St. Benoit Creamery
Distribution · 30% of score83·4
S
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St. Benoit Creamery
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bellwether Farms · St. Benoit Creamery