Bellwether Farms vs Yoplait · Bay Area shelf head-to-head
Bellwether Farms and Yoplait, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersYoplait fields the deeper lineupBellwether Farms sits further up the premium end
Bellwether Farms
Yoplait
51
brand power
43
18
products
48
3
categories
1
4
subcategories
1
20
grocers
11
62.4¢
price per oz
30.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bellwether Farms▭ Yoplait
Distribution · 30% of score83·46
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yoplait
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bellwether Farms · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bellwether Farms · Yoplait
