Ben & Jerry's vs Cvt Soft Serve · Bay Area shelf head-to-head
Ben & Jerry's and Cvt Soft Serve, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupCvt Soft Serve sits further up the premium end
Ben & Jerry's
Cvt Soft Serve
50
brand power
20
89
products
5
4
categories
1
4
subcategories
2
12
grocers
7
50.9¢
price per oz
87.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben & Jerry's▭ Cvt Soft Serve
Distribution · 30% of score50·29
C
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ben & Jerry's
only Cvt Soft Serve
no top category Ben & Jerry's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben & Jerry's · Cvt Soft Serve
