Ben & Jerry's vs Double Rainbow · Bay Area shelf head-to-head
Ben & Jerry's and Double Rainbow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupDouble Rainbow sits further up the premium end
Ben & Jerry's
Double Rainbow
50
brand power
30
89
products
17
4
categories
1
12
grocers
8
50.9¢
price per oz
50.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben & Jerry's▭ Double Rainbow
Distribution · 30% of score50·33
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ben & Jerry's
only Double Rainbow
no top category Ben & Jerry's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ben & Jerry's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben & Jerry's · Double Rainbow
