Bene Chocolate vs Justin's · Bay Area shelf head-to-head
Bene Chocolate and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupBene Chocolate sits further up the premium end
Bene Chocolate
Justin's
9
brand power
54
2
products
33
1
categories
4
1
subcategories
7
1
grocers
18
$16.09
avg price
$6.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bene Chocolate▭ Justin's
Distribution · 30% of score4·75
B
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bene Chocolate
no top category Justin's doesn’t also play in.
only Justin's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bene Chocolate · 0
no exclusive doors — everywhere Bene Chocolate is, Justin's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bene Chocolate · Justin's