Best Day Brewing vs Fieldwork Brewing Co. · Bay Area shelf head-to-head
Best Day Brewing and Fieldwork Brewing Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Day Brewing carries more Brand PowerBest Day Brewing is in more Bay Area grocersBest Day Brewing fields the deeper lineupFieldwork Brewing Co. sits further up the premium end
Best Day Brewing
Fieldwork Brewing Co.
51
brand power
11
25
products
2
3
categories
1
16
grocers
3
20.8¢
price per fl oz
66.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Best Day Brewing▭ Fieldwork Brewing Co.
Distribution · 30% of score67·13
F
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fieldwork Brewing Co.
no top category Best Day Brewing doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Best Day Brewing · Fieldwork Brewing Co.
