Best Day Brewing vs Heaps Normal · Bay Area shelf head-to-head
Best Day Brewing and Heaps Normal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Day Brewing carries more Brand PowerBest Day Brewing is in more Bay Area grocersBest Day Brewing fields the deeper lineupHeaps Normal sits further up the premium end
Best Day Brewing
Heaps Normal
51
brand power
13
25
products
2
3
categories
2
16
grocers
2
$14.61
avg price
$13.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Best Day Brewing▭ Heaps Normal
Distribution · 30% of score67·8
H
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Best Day Brewing
only Heaps Normal
no top category Best Day Brewing doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Best Day Brewing · Heaps Normal