Best Foods vs Kewpie · Bay Area shelf head-to-head
Best Foods and Kewpie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie is in more Bay Area grocersBest Foods fields the deeper lineup
Best Foods
Kewpie
38
brand power
42
18
products
9
2
categories
1
2
subcategories
2
12
grocers
19
50.6¢
price per fl oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Best Foods▭ Kewpie
Distribution · 30% of score50·79
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Best Foods
only Kewpie
no top category Best Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Best Foods · 1
only Kewpie · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Best Foods · Kewpie
