Best Foods vs Sir Kensington's · Bay Area shelf head-to-head
Best Foods and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Best Foods
no top category Sir Kensington's doesn’t also play in.
only Sir Kensington's
no top category Best Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Best Foods is, Sir Kensington's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Best Foods · Sir Kensington's
