Best Foods vs The Ojai Cook · Bay Area shelf head-to-head
Best Foods and The Ojai Cook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Foods carries more Brand PowerThe Ojai Cook is in more Bay Area grocersBest Foods fields the deeper lineup
Best Foods
The Ojai Cook
38
brand power
24
18
products
3
2
categories
1
12
grocers
13
50.6¢
price per fl oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Best Foods▭ The Ojai Cook
Distribution · 30% of score50·54
T
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Best Foods
only The Ojai Cook
no top category Best Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Best Foods · 1
only The Ojai Cook · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Best Foods · The Ojai Cook