Better Booch vs Marin Kombucha · Bay Area shelf head-to-head
Better Booch and Marin Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marin Kombucha is in more Bay Area grocersBetter Booch sits further up the premium end
Better Booch
Marin Kombucha
31
brand power
28
8
products
6
2
categories
1
7
grocers
12
37.2¢
price per fl oz
32.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Booch▭ Marin Kombucha
Distribution · 30% of score29·50
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Booch
only Marin Kombucha
no top category Better Booch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Better Booch · 1
only Marin Kombucha · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Booch · Marin Kombucha
